The McDonald’s sandwich introduced in 1967 that became one of the chain’s most recognizable branded products was the Big Mac. It was created by franchisee Jim Delligatti, who operated restaurants in the Pittsburgh area.
The Big Mac’s distinctive identity came from its three-part bun, two beef patties, special sauce, lettuce, cheese, pickles, and onions. Its unusual construction and memorable name made it more than a menu item: it became an important part of McDonald’s product branding and international advertising.
The sandwich was first sold in the United States in 1967 and rolled out nationally in 1968. People sometimes confuse the introduction date with the national rollout date. The 1967 date refers to its initial availability, while 1968 marks its broader United States release.