What McDonald’s promotional game began in 1987 and was based on the board game Monopoly?

McDonald’s Monopoly is the promotional game that began in 1987 and was based on the board game Monopoly.

The promotion uses game pieces attached to or distributed with selected McDonald’s products. Customers collect matching property sets or other combinations to qualify for prizes, while individual pieces can carry instant rewards or special values.

The campaign adapted a familiar board-game concept into a large-scale restaurant promotion. Its branding relies on Monopoly’s recognizable property colors, typography, and board-game language, while the available prizes and rules vary by country and year.

McDonald’s Monopoly is sometimes confused with a permanent menu item or with the original Hasbro board game. It is a limited-time promotional campaign licensed or organized through McDonald’s marketing operations. Rules have also differed between markets, so a prize or collection method from one country may not apply elsewhere.