What McDonald’s promotion, first run nationally in 1987, used game-piece prizes?

McDonald’s Monopoly was the game-piece prize promotion first run nationally in 1987.

The promotion adapted the property-collecting theme of the Monopoly board game for restaurant packaging. Customers received game pieces attached to selected food and drink items, with prizes awarded for completing sets or finding particular results.

Its appeal came from combining a familiar game brand with an ordinary restaurant purchase. The promotion became a recurring part of McDonald’s marketing in several countries, although rules, prizes, dates, and participating products varied by market.

McDonald’s Monopoly is not the same as a permanent menu item or a standalone restaurant loyalty program. It is a limited-time sales promotion whose format depends on printed game materials and official rules.