What McDonald’s logo element was added below the Golden Arches in the 1968 redesign?

The McDonald’s wordmark was added below the Golden Arches in the 1968 redesign.

The change combined the recognizable yellow arches with the company name, producing a logo that identified both the symbol and the business. This was especially useful as McDonald’s expanded: customers could recognize the arches while still seeing the exact brand name beneath them.

The 1968 version is often described as the beginning of the familiar “Golden Arches with wordmark” arrangement. Later redesigns adjusted lettering, spacing, colors, and the relationship between the name and the arches. The wordmark should not be confused with Speedee, which belonged to the company’s earlier branding, or with later advertising slogans such as “I’m Lovin’ It.”