What McDonald's advertising slogan began in 1971 with the word “You”?

“You Deserve a Break Today” was the McDonald's advertising slogan introduced in 1971.

The campaign positioned a McDonald's meal as a welcome pause in a busy day. Its direct address to the customer made the line easy to remember and helped establish a more emotional style of fast-food advertising, rather than focusing only on price or speed.

The slogan is sometimes mixed up with “I'm Lovin' It,” which launched in 2003 and later became McDonald's global tagline. “You Deserve a Break Today” belongs to an earlier period in the company's advertising history, when memorable sung slogans were a major part of television commercials.