Entrepreneurs usually enter the British programme Dragon's Den seeking investment.
An entrepreneur is a person who creates, develops or runs a business. On the programme, entrepreneurs present products, services or established companies and explain why additional capital could help them grow. They may appear alone or with business partners.
The show includes a wide range of ventures, from consumer products to technology and specialist services. What connects the participants is not a particular industry but the need to persuade investors that the business has potential and that the proposed deal is worthwhile.
Entrepreneurs are sometimes described simply as contestants, but the distinction is useful: they are not competing only for a prize. They are negotiating directly with potential owners or partners, and the outcome can affect the future financing and direction of their companies.