What Jim Carrey film's ad said "Would you erase me"?

The Jim Carrey film whose advertising asked “Would you erase me?” is Eternal Sunshine of the Spotless Mind. The 2004 science-fiction romantic drama follows Joel Barish, played by Carrey, after he discovers that his former girlfriend Clementine, played by Kate Winslet, has undergone a procedure to erase memories of their relationship.

The film was directed by Michel Gondry and written by Charlie Kaufman, with Pierre Bismuth also receiving a story credit. Its title comes from Alexander Pope’s 1717 poem “Eloisa to Abelard,” whose line about “eternal sunshine” reflects the film’s interest in memory, heartbreak, and whether painful experiences should be removed.

The advertising phrase is easy to confuse with the film’s central premise or with a literal question spoken during the story. It is best recognized as a marketing tagline connected to the movie’s memory-erasure concept. Despite its unusual structure, the film was a major critical success and won the Academy Award for Best Original Screenplay.