What is the surname of Dragon's Den investor Peter?

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The surname of Dragon's Den investor Peter is Jones.

Peter Jones is a British entrepreneur and investor who has been a prominent member of the Dragon's Den panel. His business interests have included technology, consumer products and retail, areas that often feature in the programme's pitches. He is commonly identified on the show simply as Peter Jones.

The surname can be confused with those of other Dragons because the panel has changed over time and several investors are widely known by short first-name references. Peter Jones is distinct from Theo Paphitis, Duncan Bannatyne, Deborah Meaden and other former or current panel members.

On Dragon's Den, Jones evaluates proposals by questioning entrepreneurs about their product, sales, margins, valuation and plans for growth. Like the other Dragons, he may offer investment in return for equity, but an entrepreneur can accept, reject or negotiate an offer. His long association with the series made him one of its most recognisable investors.

Source: Wikipedia · fact-checked Oct. 2026

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