What is the real name of Levi Roots, the Dragons' Den entrepreneur behind Reggae Reggae Sauce?

The real name of Levi Roots, the Dragons' Den entrepreneur behind Reggae Reggae Sauce, is Keith Valentine Graham.

Levi Roots is the stage name used by the Jamaican-born British musician, chef and entrepreneur. He became widely known to television audiences after pitching Reggae Reggae Sauce on Dragons' Den in 2007. The brand name and his public persona are closely linked to reggae music and Caribbean food culture.

Using a professional name is not unusual in entertainment or food branding, but it can make biographical facts less obvious. The person who appeared in the pitch was credited and marketed as Levi Roots, while reference works identify his birth name as Keith Valentine Graham.

His Dragons' Den appearance helped launch a broader commercial career. The Reggae Reggae brand expanded beyond its original sauce, while Roots continued working as a musician, author, broadcaster and promoter of Caribbean cuisine.