What is the real name of Dragon's Den entrepreneur Levi Roots?

Dragon's Den entrepreneur Levi Roots's real name is Keith Valentine.

Roots is a British-Jamaican musician, chef and businessman. He became widely known for Reggae Reggae Sauce, a jerk barbecue sauce that grew from a product sold at Notting Hill Carnival into a major food brand.

His stage name reflects his musical career and Jamaican cultural identity. Before becoming a nationally recognised food entrepreneur, he performed reggae music and appeared at carnival events, where the sauce helped him build a customer base.

Roots's Dragon's Den appearance in 2007 is one of the show's most remembered pitches. The presentation connected a personal story, a distinctive product and a clear brand identity, helping turn a small food venture into a mass-market business.