What is the real name of Dragon's Den entrepreneur and sauce brand founder Levi Roots?

The real name of Dragon's Den entrepreneur and sauce brand founder Levi Roots is Keith Valentine Graham.

Levi Roots is the stage name of Jamaican-British musician, chef and entrepreneur Keith Valentine Graham. He became widely known for Reggae Reggae Sauce, a jerk barbecue sauce that grew from his family recipe and his musical identity.

Roots presented the business on Dragon's Den in 2007. Peter Jones invested in the venture, helping it move from a small-scale product associated with a market stall and festival trade into a much larger branded food business. The brand later expanded beyond its original sauce.

People sometimes reverse the order of his given names or assume “Levi” is his legal first name. The name is a professional identity connected with his reggae career and Jamaican heritage. His Dragon's Den appearance is remembered as one of the programme's most commercially successful food pitches.