Peter Jones is an entrepreneur and one of the original Dragons on the BBC series Dragons' Den.
Jones is a British businessman whose interests have included technology, telecommunications, media and leisure. His background in building and investing in companies shaped the questions he asked entrepreneurs on the programme.
On Dragons' Den, the dragons are not actors playing fictional investors. They are real businesspeople who assess pitches, challenge valuations and may offer their own money in return for equity. Jones’s long-running presence made him one of the programme’s most recognisable panel members.
“Entrepreneur” is the broad occupational description requested here. Calling him a journalist, actor or chef would confuse him with other public figures or television roles. The programme’s investor panel has changed over time, but Peter Jones is particularly associated with the British series from its earliest period.