What is the name of Walmart's innovation incubator?

Walmart’s innovation incubator is called Store No. 8. Walmart launched the initiative in 2017 to develop technologies, business models, and shopping experiences that could shape the future of retail.

The name is a historical nod to one of Walmart’s early stores. Sam Walton was known for using individual locations as testing grounds for new ideas, and the Store No. 8 identity connects that experimental spirit with modern technology development. It is not simply another name for Walmart’s broader digital-commerce operations.

Store No. 8 has worked on concepts involving personalized shopping, artificial intelligence, delivery, and new ways to connect customers with products and services. Projects associated with its incubation approach included Jetblack, a concierge-style shopping service, and InHome, Walmart’s grocery-delivery program. Some initiatives were later moved into Walmart’s wider business after testing and development.

A common mix-up is Walmart Labs, which was a technology organization involved in building digital products and infrastructure. Store No. 8 is the specifically named incubator, while Walmart’s technology teams have had broader engineering and e-commerce responsibilities.