What is the name of Victoria's Secret's best-selling fragrance?

Victoria’s Secret’s best-selling fragrance is Bombshell.

Bombshell launched in 2010 and became one of the company’s signature beauty products. Victoria’s Secret describes it as a fruity-floral fragrance built around bright citrus, purple passion fruit, peony, and vanilla orchid notes. Its recognizable pink bottle and bold marketing helped make it a central part of the brand’s beauty business.

The name can cause confusion because Victoria’s Secret has several famous fragrances, including Heavenly, Very Sexy, and Dream Angels. Those scents are important parts of the company’s fragrance history, but Bombshell is the one consistently identified by the brand as its best-selling or number-one fragrance. Sales claims can vary by country, product format, and measurement period, so the wording generally refers to the brand’s leading fragrance rather than every fragrance category worldwide.

Bombshell has also produced numerous variations and seasonal flankers, but the original Eau de Parfum remains the reference point. Body mists, lotions, and travel sprays extend the same fragrance line.