What is the name of the vertical grille used on modern Rolls-Royce cars?

The vertical grille used on modern Rolls-Royce cars is called the Pantheon grille.

The grille takes its name from the Pantheon in Rome, whose classical portico has a strong association with columns and formal architectural design. Rolls-Royce uses the term to describe the upright, rectangular front grille that has become one of the marque’s most recognizable visual features.

The grille is not the same feature as the Spirit of Ecstasy, which is the small hood ornament mounted above it. The two elements are often seen together, but they have different names and histories. The radiator grille also differs from the illuminated grille treatments used on some newer models.

Although modern Rolls-Royce cars use advanced materials, electronics and aerodynamic design, the Pantheon grille preserves a deliberately traditional appearance. Its upright proportions help distinguish Rolls-Royce vehicles from many contemporary luxury cars with low, wide front openings.