The UK business programme in which entrepreneurs pitch for investment to Dragons is called Dragons' Den.
The title describes the programme’s central setup: founders enter a den-like pitch room and face a panel of wealthy businesspeople who may offer money for a share of the company. Entrepreneurs must explain their products, financial performance and proposed valuation, often while answering rapid follow-up questions.
The British title uses the plural possessive “Dragons'” because the den belongs collectively to the investor panel. This punctuation is sometimes omitted in informal writing, but the official programme title is Dragons' Den. The show should also be distinguished from Dragon’s Den formats in other countries, which can use different spelling, titles and local rules.
The format is not the same as a business grant competition. Contestants negotiate directly with potential investors, and an offer shown on screen may still be subject to checks before completion. That negotiation is the programme’s defining feature.