What is the name of the sauce brand presented by Levi Roots on Dragon's Den?

The sauce brand presented by Levi Roots on Dragon's Den was Reggae Reggae Sauce.

Levi Roots, the stage name of Keith Valentine Graham, pitched his Caribbean-style sauce on the programme in 2007. The product was based on a family recipe and combined ingredients associated with Jamaican cooking, including chilli and herbs. The pitch helped turn Roots into one of the show's most recognisable success stories.

The business later expanded beyond the original sauce. The Reggae Reggae brand became associated with additional food products, cookbooks and restaurants, while Roots developed a public career as a musician, chef and entrepreneur. His presentation also helped make the programme accessible to viewers who were interested in food brands rather than only technology or financial services.

The product is often shortened informally to “Reggae sauce,” but its canonical brand name is Reggae Reggae Sauce. That exact wording matters because it distinguishes the product from later Caribbean sauces and from Levi Roots's broader brand.