What is the name of the sauce brand launched by Levi Roots after his Dragon's Den appearance?

The sauce brand launched by Levi Roots after his Dragon's Den appearance is Reggae Reggae Sauce.

Levi Roots, the stage name of Keith Valentine Graham, presented his Caribbean-inspired sauce on Dragon's Den in 2007. He secured investment from Peter Jones and Richard Farleigh, and the product subsequently entered wider commercial production and retail distribution.

The brand became one of the programme's most famous success stories because the pitch combined a distinctive recipe, musical identity and clear personal brand. The sauce was associated with Jamaican cuisine and was marketed as a jerk barbecue sauce.

The exact brand name matters: Reggae Reggae Sauce is not simply a generic description of jerk sauce. Roots later developed a wider range of food products and media work, but the sauce remains the product most strongly linked with his Dragon's Den appearance.