The room where entrepreneurs pitch on the British TV show Dragon's Den is called the Den.
The Den is the programme's central pitch space, where applicants face the investor panel and present their businesses. The setting gives the series its title: the investors are portrayed as Dragons, and the entrepreneurs enter their territory to seek funding.
A typical pitch includes an opening request for a specified amount of money in exchange for a stated percentage of equity. The Dragons then question the entrepreneur about sales, costs, margins, valuation, competition, and plans for growth. Negotiations can continue if one or more investors show interest.
The name is easy to confuse with terminology from other business programmes. The Apprentice commonly uses the boardroom, while Dragon's Den uses the Den. The wording also applies to the British programme's distinctive setting rather than to a separate company, competition, or online investment platform.