What is the name of the parent company of Victoria's Secret as of 2024?

The story behind the answer

The parent company of Victoria’s Secret as of 2024 was Victoria’s Secret & Co.

The company became independent from L Brands in 2021, when L Brands separated its Victoria’s Secret business from Bath & Body Works. The newly independent publicly traded company adopted the name Victoria’s Secret & Co., while Victoria’s Secret remained its flagship lingerie, beauty, and fashion brand.

A common mix-up is Limited Brands, the former corporate name associated with Victoria’s Secret before the company’s 2002 renaming to L Brands. Sycamore Partners was also linked to Victoria’s Secret through a proposed 2020 acquisition that was later terminated, but it was never the brand’s parent company. L Brands, meanwhile, ceased to be Victoria’s Secret’s parent after the 2021 separation.

Victoria’s Secret & Co. also owns the PINK brand. Thus, the answer refers to the corporate owner, not to a former parent, a prospective buyer, or an individual retail label.

Source: Wikipedia · fact-checked Sept. 2026

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