What is the name of the original British Dragon's Den investor who founded Yo! Sushi?
Answer
Simon Woodroffe
Answer
Simon Woodroffe
Simon Woodroffe is the original British Dragon's Den investor who founded Yo! Sushi.
Woodroffe founded Yo! Sushi, a restaurant chain built around conveyor-belt service and an accessible presentation of Japanese food. The concept became notable because diners could select dishes as they passed them, giving the restaurant a distinctive visual and operational identity.
He was also part of the original Dragon's Den panel when the British series launched. That makes this question a pairing of two facts from his career: his role as a founding dragon and his creation of a major restaurant brand. He later became associated with other ventures, including the broader Yo! brand.
A frequent mistake is to attribute Yo! Sushi to one of the later dragons because the programme has featured many food businesses and investors. The restaurant was not a Dragon's Den pitch; it was Woodroffe's own venture before the BBC series began. The show's investment stories and the dragons' pre-existing companies should therefore be kept separate.
Source: Wikipedia · fact-checked Sept. 2026