Steven Bartlett co-founded the marketing agency Social Chain.
Social Chain is a social-media marketing agency and media company associated with Steven Bartlett and Dominic McGregor. The business grew from work focused on online communities, digital campaigns and social-media-driven brand promotion.
Bartlett's experience building Social Chain helped establish his reputation before he joined Dragon's Den. His background differs from that of Dragons whose careers were built mainly in traditional retail, manufacturing or property.
The name is sometimes confused with generic terms such as “social media agency” or with other branding companies. Social Chain is the specific company name. Bartlett later became widely known for The Diary of a CEO, but that podcast is separate from the agency he co-founded.