What is the name of The Hundreds’ cartoon bomb mascot?

The Hundreds’ cartoon bomb mascot is named Adam Bomb.

Adam Bomb is a round cartoon bomb with a face and a lit fuse. The character became the signature graphic of The Hundreds, the Los Angeles streetwear brand founded by Bobby Hundreds and Ben Shenassafar in 2003.

The mascot reflects the label’s use of bold, easily reproduced graphics on T-shirts, hoodies, hats, and other products. It also helped The Hundreds build a visual language that could be recognized across apparel, online media, retail spaces, and collaborations.

Adam Bomb is sometimes mistakenly treated as the brand’s name, but The Hundreds is the company and Adam Bomb is its mascot and logo character. The character should also not be confused with unrelated bomb graphics used by other skate and streetwear labels.