Red Letter Days is the gift-experience company founded by former Dragons' Den investor Rachel Elnaugh.
Elnaugh established Red Letter Days in 1989, building a business around vouchers for memorable activities and experiences rather than conventional physical presents. Examples of the wider experience-gift market include driving days, leisure activities and hospitality packages.
The company became closely associated with Elnaugh before she appeared as an original Dragon on the BBC programme. Its financial difficulties later became a notable part of her business story, and the brand was subsequently acquired by Peter Jones in 2005.
Red Letter Days is often mixed up with Moonpig because both are well-known UK gift businesses linked to Dragons' Den personalities. Moonpig was founded by Nick Jenkins and focuses on personalised greeting cards, while Crafter's Companion was founded by Sara Davies. YourCash, associated with Jenny Campbell, operated cash machines rather than experience vouchers.