What is the name of the company founded by Dragon's Den entrepreneur Levi Roots?

The company founded by Dragon's Den entrepreneur Levi Roots is Reggae Reggae Foods.

Levi Roots, the stage name of Keith Valentine Graham, founded Reggae Reggae Foods after developing his successful Reggae Reggae Sauce brand. The company became associated with Caribbean-inspired sauces, marinades and food products.

Roots appeared on Dragon's Den in 2007 seeking investment for the sauce business. His pitch helped turn an established personal recipe and market-stall product into a much larger commercial brand. The deal is among the programme's best-known success stories.

The company name is sometimes confused with the product name. Reggae Reggae Sauce is the flagship sauce, while Reggae Reggae Foods is the business associated with the wider product operation. The television appearance made both Roots and the brand widely familiar in Britain.