What is the name of the company associated with Dragon's Den investor Rachel Elnaugh?

The story behind the answer

Red Letter Days is the company associated with Dragon's Den investor Rachel Elnaugh.

Elnaugh co-founded Red Letter Days, a business built around experience gifts such as driving, flying and leisure activities. The company became strongly linked with her public profile and helped establish her reputation as an entrepreneur before she joined the original Dragon's Den panel.

The name refers to the idea of a memorable or special day, rather than to a physical product delivered in a conventional gift box. Experience-gift businesses later became a familiar category in British retail, but Red Letter Days was an early high-profile example.

The company is sometimes confused with other British gift and lifestyle brands, including Moonpig and Hotel Chocolat. Those companies have different founders and business models. The answer is the distinctive brand connected with Elnaugh's entrepreneurial background and the company that helped make her a notable figure in the show's first panel.

Source: Wikipedia · fact-checked Oct. 2026

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