The child-friendly ride-on suitcase pitched by Rob Law on Dragons' Den is called Trunki. Its hard-shell design gives children a compact case that can also be ridden or pulled during journeys.
The product was developed in the United Kingdom and became known for its bright colours, distinctive animal-like shapes and practical travel purpose. It was designed to make airport and holiday travel more engaging for young children while still functioning as luggage.
Rob Law's pitch is a frequently cited example of a business that received no investment on the programme but later found a substantial market. The company's success came through product development, manufacturing and retail distribution after the televised appearance.
The name should not be confused with the wider category of children's scooters or ride-on toys. Trunki specifically refers to the branded ride-on suitcase created by Law.