What is the name of the business group founded by Peter Jones before his Dragons' Den career?

The business group founded by Peter Jones before his Dragons' Den career was Phones International Group.

Peter Jones is a British entrepreneur and investor best known to television audiences as a long-serving Dragon. Before his television profile expanded, he built businesses in telecommunications and technology. Phones International Group became an important part of that commercial career, reflecting his early focus on mobile phones and related services.

The company name is easy to confuse with major high-street mobile retailers. Phones 4u and Carphone Warehouse were separate businesses, while Phones International Group was associated with Jones’s own entrepreneurial activities. That distinction matters because the question asks for the business group he founded, not a retailer where mobile phones were sold.

Jones joined the original British Dragons' Den panel and remained the only original male Dragon to continue through every series from the programme’s launch. His technology and telecommunications background has remained a recurring part of his on-screen business identity.