The business group founded by Duncan Bannatyne is called Bannatyne Group.
Duncan Bannatyne is a Scottish entrepreneur and philanthropist who became widely known as an investor on the British programme Dragon's Den. His business empire includes health clubs, spas and hotels, with the group operating under the Bannatyne name.
Bannatyne's route into business included ventures in care homes and leisure. His later health-club expansion made fitness and wellness a central part of his commercial identity. The group name therefore refers to the entrepreneur's surname rather than to the television programme itself.
The wording matters because Bannatyne was a Dragon, but Dragon's Den did not create or own his company. “Bannatyne Group” is the corporate name associated with his leisure businesses; invented alternatives that add words such as “Holdings” or “Fitness” are plausible but not the established name. Bannatyne left the Dragon's Den panel in 2014, while the business group continued separately from the television series.