What is the name of the business co-founded by Dragon Steven Bartlett?

Steven Bartlett co-founded the social-media marketing company Social Chain.

Social Chain was established by Steven Bartlett and Dominic McGregor in 2014. The company developed campaigns and online communities for brands, focusing on the way social platforms can spread ideas through networks rather than relying only on traditional advertising.

Bartlett’s work with Social Chain helped establish his reputation as a digital entrepreneur before he joined Dragon's Den. The business later became associated with Social Chain AG, a listed company formed through a merger with German social-media company Lumaland in 2019. Bartlett subsequently moved away from day-to-day executive leadership while continuing as an investor and media figure.

The company name is easy to confuse with Bartlett’s later podcast brand, The Diary of a CEO. They are different ventures: Social Chain is the marketing company, while The Diary of a CEO is a podcast and media platform. The answer therefore refers specifically to the business he co-founded with McGregor.