The investment panel on the British television programme Dragon's Den is called the Dragons.
The term is the show's central piece of branding: entrepreneurs enter the Den and pitch their businesses directly to wealthy investors, who are collectively known as the Dragons. Each investor can question the contestant, decline the opportunity or make an offer for an ownership stake.
The label is specific to the British programme and its international family of adaptations. The comparable American version uses the name Sharks, which is why viewers sometimes transfer that term to the British show. In the UK format, however, the correct collective name is the Dragons.
Panel membership has changed repeatedly since the programme began. Despite those changes, the name has remained constant and is used in episode introductions, promotional material and descriptions of the show's negotiation format.