What is the name of the British series' investment panel in Dragon's Den?

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The investment panel in the British series Dragon's Den is called the Dragons.

Each Dragon is a wealthy businessperson or investor who listens to an entrepreneur's proposal and decides whether to make an offer. The entrepreneur normally states the amount sought and the percentage of the business offered, allowing the panel to assess the implied valuation.

The plural term is part of the programme's identity and comes from the name of the international format. It does not describe a formal financial qualification or a single organisation. The individual panel members are simply called Dragons within the show.

Other countries use different titles or localized versions of the format, so the terminology can vary internationally. In the British programme, however, “the Dragons” is the canonical name for the investors sitting in the den.

Source: Wikipedia · fact-checked Oct. 2026

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