What is the name of the British experience-gift company founded by Rachel Elnaugh?
Answer
Red Letter Days
Red Letter Days is the British experience-gift company founded by Rachel Elnaugh.
The business sells vouchers and packages for experiences rather than conventional physical presents. Examples of the wider experience-gift category include driving activities, dining, spa visits, and entertainment, although the exact catalogue can change over time.
Red Letter Days made Elnaugh a prominent entrepreneur before she appeared as a Dragon on the BBC programme. The company later experienced financial difficulties and was acquired by Peter Jones in 2005, linking two names strongly associated with Dragon's Den.
It is important to distinguish the company from newer experience-voucher retailers such as Buyagift and Virgin Experience Days. Those are separate brands. Red Letter Days is the specific business connected with Elnaugh's entrepreneurial career and her early role on the programme.