What is the name of the BBC programme's investment panel in Dragon's Den?

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The investment panel in the BBC programme Dragon's Den is called the Dragons.

The title comes from the show's Japanese source format and its British branding. Entrepreneurs enter the “Den” and present their businesses to wealthy investors, who decide whether to offer money in exchange for equity.

The term is a collective name rather than the name of one fixed group of people. Individual Dragons have changed across the series, with long-serving investors such as Peter Jones and Deborah Meaden appearing alongside many others.

The wording is also different across international versions. The US adaptation uses “sharks,” while the UK programme retains “Dragons.” This makes “The Dragons” the canonical name for the British panel, not “the investors” or “the tigers.”

Source: Wikipedia · fact-checked Oct. 2026

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