What is the name of Serena Williams's venture capital firm?

Serena Williams’s venture capital firm is called Serena Ventures. Williams founded the firm in 2014 as an extension of her growing interest in entrepreneurship, technology, and startup investing beyond professional tennis.

Serena Ventures focuses on early-stage companies and has emphasized founders whose perspectives and innovations can broaden opportunity. Its stated mission includes supporting businesses connected to women, people of color, and other underrepresented groups. This focus reflects Williams’s own experience building a career in industries where access to capital and leadership opportunities has often been unequal.

The firm was initially developed quietly, while Williams invested in startups and built a portfolio. She publicly announced Serena Ventures in 2019, after several years of activity. In 2022, the firm announced that it had raised a $111 million inaugural fund, giving it substantially more capital to invest in emerging companies.

Serena Ventures is often confused with Williams’s fashion and entertainment projects, or with Alexis Ohanian’s separate venture-capital background. It is Williams’s own investment firm, not a tennis organization or a production company.