Miuccia Prada’s secondary fashion line launched in 1993 was Miu Miu.
The label grew from Prada’s desire to explore a more youthful, playful, and less formal side of fashion. Its name came from Miuccia Prada’s family nickname, giving the brand a personal connection to its founder while clearly separating it from the main Prada identity.
Miu Miu was established in 1992 and publicly launched in 1993 with a cowgirl-themed collection featuring fringed suede jackets and patchwork prairie skirts. That debut contrasted with Prada’s more restrained reputation and helped establish Miu Miu as a distinct women’s fashion label.
A common mix-up is treating Prada Sport or Linea Rossa as the answer. Those are Prada sub-lines, whereas Miu Miu became a separate Prada-owned brand with its own image, collections, stores, and communications. The label later expanded into fragrances and other accessories.