Ronald McDonald is the McDonald's mascot associated with a yellow jumpsuit and a red-and-white striped shirt.
The character was introduced in 1963 and became the central human figure in McDonald's family-oriented advertising. His bright costume, red hair, white face makeup, and exaggerated clown styling made him easy to recognize in television commercials, restaurant appearances, and promotional events.
Ronald McDonald was designed to connect the McDonald's name with play, fantasy, and children. He later appeared alongside the characters of McDonaldland, helping unify the company's advertising world across different campaigns.
His costume has changed over time, so individual versions can look different. The yellow jumpsuit and striped shirt describe the familiar branded character rather than a single unchanging outfit. Ronald McDonald is also distinct from the Hamburglar and Grimace, who are separate McDonaldland characters.