McDonald's indoor playground concept introduced in the 1970s was called PlayPlace.
PlayPlace gave McDonald's restaurants a family-oriented branded space where children could play while adults ate. The concept extended the company's identity beyond food and advertising characters into the physical customer environment.
PlayPlace structures commonly included climbing equipment, slides, tunnels, and ball areas. Their designs varied by restaurant and by period, but the name remained associated with McDonald's child-focused restaurant experience.
PlayPlace is sometimes confused with McDonaldland, which was the fictional world used in advertising, or with the chain's outdoor playgrounds. The terms describe different parts of the brand: McDonaldland was a storytelling setting, while PlayPlace was a real restaurant amenity. Safety rules, equipment, and availability have changed over time.