What is the name of McDonald's current global brand slogan introduced in 2003?

“I’m Lovin’ It” is McDonald’s global brand slogan introduced in 2003.

The phrase became the centerpiece of a major worldwide marketing campaign. Unlike many earlier McDonald’s slogans, it was designed for international use and was paired with a distinctive musical hook. The campaign used the slogan across television, radio, packaging, digital media, and restaurant materials in numerous markets.

The campaign’s music is strongly associated with the “ba da ba ba ba” vocal motif. Justin Timberlake appeared in an early promotional recording and music video, while later advertisements adapted the phrase and musical identity for local audiences.

The slogan is sometimes confused with earlier lines such as “You Deserve a Break Today” and “We Love to See You Smile.” Those slogans belong to previous advertising eras; “I’m Lovin’ It” dates from 2003 and became the company’s enduring global phrase.