Levi Strauss & Co.’s wing-shaped logo introduced in 1967 is called the Batwing.
The emblem consists of the company name set inside a curved, wing-like outline. It became one of Levi’s most recognizable corporate marks during a period when the company was presenting jeans as everyday casual clothing rather than only as workwear.
The Batwing should not be confused with Levi’s other famous identifiers. The Two Horse patch is a leather or paper label associated with many jeans, while the Red Tab is a small fabric label sewn into the pocket seam. The Arcuate is the curved stitching pattern on the back pockets.
Levi Strauss & Co. dates to 1853, when Levi Strauss established the San Francisco business that later became famous for riveted denim trousers. The Batwing belongs to the modern visual identity of that long-running brand, not to the original nineteenth-century product design.