What is the name of Lee jeans’ famous mascot, a denim-wearing doll?

Lee jeans’ famous denim-wearing doll is called Buddy Lee.

Buddy Lee is a small character doll created for advertising Lee overalls and workwear. The figure appeared in promotional campaigns during the twentieth century and was dressed in miniature versions of Lee clothing, helping the brand give its workwear a memorable personality.

Collectors now seek vintage Buddy Lee dolls, particularly examples with period clothing and distinctive poses. The character is separate from Lee’s product names, such as the Rider and 101 lines, which refer to garments rather than an advertising mascot.

The name can be confused with the Lee brand itself because “Lee” appears in both the mascot’s name and the company name. Buddy Lee’s importance comes from his role in advertising and brand history, not from being a person who founded the jeans company.