What is the name of H&M's home furnishings line?

H&M’s home furnishings line is called H&M Home. It extends the retailer’s fashion-oriented design approach into home textiles, décor and other household products.

H&M announced its move into home furnishings in 2008. The range was initially distributed online, allowing the company to test and develop the concept without relying only on dedicated physical shops. H&M Home has since become a recognizable part of the wider H&M offering.

The line is sometimes written as H&M HOME in H&M Group corporate materials, while “H&M Home” is the ordinary title-style form. These refer to the same brand, not separate divisions. “H&M House,” “H&M Interior” and “H&M Living” are plausible-sounding names but are not the official line name.

Today, H&M Home products can be sold through dedicated concept stores, online channels and shop-in-shop spaces inside H&M stores. The assortment connects with H&M’s broader business in fashion, design and accessible pricing.