What is the name of Gus Fring's restaurant chain in Better Call Saul?

Gus Fring's restaurant chain in Better Call Saul is Los Pollos Hermanos.

Los Pollos Hermanos is presented as a successful fried-chicken restaurant chain operating in the American Southwest. Its most recognizable owner and manager is Gus Fring, who uses the respectable business as cover for a major methamphetamine-distribution operation. The restaurant first became iconic in Breaking Bad and is explored further in Better Call Saul.

The Spanish name translates roughly as “The Chicken Brothers.” The cheerful branding, yellow uniforms, and family-friendly atmosphere deliberately contrast with Gus's secret criminal organization. A frequent mistake is treating the restaurant as merely a fictional fast-food location with no importance to the plot; it is also a business front, a meeting place, and part of Gus's public reputation.