Duncan Bannatyne's health-club business is called Bannatyne Group, as mentioned during his time on BBC Dragons' Den.
The group operates health clubs, spas and hotels in the United Kingdom. It grew from Bannatyne's wider business activities and became one of the clearest examples of how his entrepreneurial career moved from smaller ventures into a national leisure brand.
Viewers sometimes confuse Bannatyne Group with other UK gym operators such as David Lloyd Clubs, Virgin Active and PureGym. Those are separate companies and were not founded by Bannatyne.
Bannatyne was a long-serving Dragon and became associated with direct questioning and strong attention to financial returns. His experience in leisure businesses gave him particular knowledge of membership models, recurring revenue and location-based services.