Duncan Bannatyne's business group is called the Bannatyne Group.
The Bannatyne Group is best known for operating health clubs, spas and hotels in the United Kingdom. It grew from Bannatyne’s wider business career and became the corporate name most closely associated with his leisure and hospitality interests.
Bannatyne joined the Dragons' Den panel as an established entrepreneur rather than building his reputation solely through television. His background includes work in care homes, leisure facilities and other businesses.
The company name can be confused with descriptions of Bannatyne’s personal investment portfolio. The specific corporate name is Bannatyne Group, while individual clubs and hotels operate as parts of that wider organisation.