What is the name of Dior's iconic handbag introduced in 1995?

Dior’s iconic handbag introduced under its celebrated name in 1995 is the Lady Dior. Its fame is inseparable from Diana, Princess of Wales, whose public appearances transformed it into a fashion symbol.

The bag was designed by Gianfranco Ferré in 1994 and initially carried the informal name Chouchou, meaning “favorite” in French. In 1995, France’s first lady Bernadette Chirac gave a black version to Diana during the princess’s visit to Paris. Dior subsequently adopted the name Lady Dior in tribute to her.

The bag is recognized by its structured rectangular shape, cannage-quilted surface and dangling D-I-O-R letter charms. That history creates a common dating confusion: the design existed in 1994, while its association with Diana and the Lady Dior name date from 1995. Diorama, Dior Book Tote and Dior Saddle are separate handbag designs, not alternate names for this model.