What is the name of Dior's first men's fragrance, launched in 1966?

The story behind the answer

Dior’s first men’s fragrance, launched in 1966, was Eau Sauvage.

Created by French perfumer Edmond Roudnitska, Eau Sauvage introduced a fresh, citrus-and-aromatic style for Dior’s men’s fragrance line. Its composition includes lemon, bergamot, basil, rosemary and vetiver, with floral and woody elements adding depth. The fragrance became one of the house’s enduring classics.

The name has an often-repeated origin story involving Percy Savage, a friend of Christian Dior. Savage reportedly arrived late at Dior’s home while helping find a name for the new men’s scent. After the butler announced “Monsieur Sauvage,” Dior is said to have responded with the phrase that inspired the name.

The main mix-up is with Sauvage, Dior’s much later men’s fragrance launched in 2015. Despite the related name, Sauvage is a separate product and is not the answer to the 1966 question.

Source: Wikipedia · fact-checked Sept. 2026

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