What is the maximum length of an entrepreneur's initial pitch on Dragon's Den?

On Dragon's Den, an entrepreneur's initial pitch is limited to three minutes.

The short opening pitch forces contestants to explain their product or service, business model and investment request clearly before the dragons begin questioning them. Once the presentation ends, the discussion can continue much longer as the investors examine sales, costs, valuation and the entrepreneur's plans.

This structure is central to the programme's format. It creates a sharp contrast between the prepared presentation and the unscripted interrogation that follows, when dragons may challenge assumptions or compete to make an offer.

The three-minute limit applies to the initial pitch, not to the entire appearance in the den. A contestant may remain in the room for substantially longer while answering questions and negotiating terms.