What is the full name of the retailer commonly known as H&M?

What is the full name of the retailer commonly known as H&M? The answer is Hennes & Mauritz.

Hennes & Mauritz is the name behind the Swedish fashion retailer H&M. The company began in 1947, when entrepreneur Erling Persson opened a women’s clothing store called Hennes in Västerås, Sweden. “Hennes” is Swedish for “hers,” reflecting the shop’s original focus on womenswear.

In 1968, Persson acquired Mauritz Widforss, a Stockholm hunting and outdoor-goods retailer. The purchase added men’s clothing to the business and led to the name Hennes & Mauritz. Children’s clothing followed as the company expanded its family-oriented range. In 1974, the business adopted the abbreviation H&M when it was listed on the Stockholm Stock Exchange.

The formal corporate name is often written H & M Hennes & Mauritz AB, with “AB” indicating a Swedish limited company. That longer legal form is why some references may show extra spacing or the suffix “AB,” but the quiz’s answer is the standard expanded name. H&M is also the retail brand within the broader H&M Group, which owns or operates additional brands such as COS, Weekday, ARKET, and H&M Home.