What is the full name of the entrepreneur known as Levi Roots, who pitched Reggae Reggae Sauce on Dragon's Den?

The entrepreneur known as Levi Roots was born Keith Valentine Graham.

Roots used his stage name when he appeared on Dragon's Den to pitch Reggae Reggae Sauce. The name Levi Roots became closely linked with the product, the entrepreneur's musical career and his public identity as a Caribbean food entrepreneur.

He was born in Jamaica and moved to the United Kingdom as a child. Before becoming widely known for his sauce business, he worked as a musician and performed reggae music. Those two parts of his background became central to the branding and story of the Reggae Reggae Sauce business.

The name is easy to mix up because Levi Roots is the public name most viewers remember, while Keith Valentine Graham is the birth name used in biographical references. The Dragon's Den pitch brought both the entrepreneur and his product to a national audience.